23 July 2014:
Nine Live and Platinum Pass have been appointed by Tennis Australia to manage Premium Ticketing and Hospitality Programs for the Australian Open and Hopman Cup events.
Led by Geoff Jones, Managing Director of Nine Live and Daniel Morahan, Managing Director of Platinum Pass, the appointment covers all aspects of sales and marketing of the Premium Ticketing and Hospitality Programs.
Between them, Nine Live and Platinum Pass brings years of experience in the delivery of services including stakeholder engagement, live entertainment, sport and lifestyle business, premium ticketing, sponsorship and event management. Partnering with leading organisations such as the NRL, Rugby World Cup, QRL, Cricket World Cup, ARU, MCG and SCG made the two industry leaders an ideal choice.
“We are delighted to welcome NLPP to the tennis family and look forward to working together to cultivate new premium ticketing solutions for both the Australian Open and Hopman Cup,” said Tennis Australia CEO Craig Tiley.
Daniel Morahan said: “As Official Sales Agent for the Australian Open’s Corporate Hospitality Program for the past five years, we are excited to take our partnership to the next level. We’re looking forward to designing and implementing diverse new packages for such an iconic event as the Australian Open, and to growing revenue.”
Geoff Jones said the consortium represented an exciting new venture.
“This consortium is a great combination of resources, utilising our reach and capability to deliver an exciting new program,” he said.
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